• It is okey to start and run with the crowd.
• Always look forward and backward to keep track of the competition
• Stay close to the front runner.
• Save the energy (resources) for the right time.
• Know how to accelerate and when to start growing.
• Break the record i.e. aim for something never done before !
• Success cycle: Innovators -> Early Adopters -> early majority -> late majority -> laggers